A well-constructed Value Proposition that tells potential purchasers and investors why they should choose your device is crucial to the progress of any medical device. CHEATA can assist in preparing the Value Proposition for a medical device. We review the product, place it in the relevant NHS pathway and confirm and define the proposed value proposition. In addition we can outline the health impact model with defined problem statements to be answered through economic modelling (see below).

The output of this service is a scoping report that enables the company to see where their product meets the NHS need and enables decisions to be made on product development, market potential and adoption strategies. It can also help to identify potential gaps in the product evidence base allowing the company to take appropriate action to ensure the gaps are filled.

Read more about how we helped SmartLife with their outline Value Proposition.